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Posts Tagged ‘Marketing Strategies’

Top Four Methods That Implement on Blog Marketing

February 9th, 2013 No comments

You’ve heard of some basic Web 2.0 features such as the RSS, podcasts, social bookmarking and social networking. If not, do read up more on them because these strategies are being practically used by a lot of Internet marketers trying to make their way in the world of the Internet. Web 2.0 is generally a bunch of new Internet software features that can help you in your Internet business.

Blog marketing with Web 2.0 features have loads of benefits for your business such as bringing you loads of traffic to your blog, increase the number of your subscribers, improve your website conversion rate, give your sites a lot more exposure to search engines and much more.

To properly implement blog marketing strategies with Web 2.0 features you have to:

1. Understand Them

You have to study each Web 2.0 feature and understand how they work in blog marketing. You must ask yourself these questions:

– How can RSS feeds make visitors come back to your site?
– How do social networking sites work?
– How can social bookmarking help to improve my traffic?
– Are there other Web 2.0 features that can help me improve my site’s recognition?

The more questions you ask yourself, the more you are disposed to find out how these Web 2.0 techniques work.

2. Test, Test and Test

One thing about Internet marketing is, you can’t just bet that once you have applied a technique, you can see it working. Testing out a new addition to your site is important because you have to find out in which part of the site is the most optimized position to make it work.

3. Apply Them To Your Blog

When you know how these Web 2.0 features work, apply them to your blog and let your visitors know that you have these Web 2.0 features that they can make use of to make them feel as interacted as possible with your blog.

It is best to get articles or ebooks that show you how to apply these features step-by-step, so that you won’t get confused. Or, you can just hire a web programmer or designer to help you apply them.

For example, your RSS feed logo can be placed at any part of your site for your visitors to subscribe to, but testing it at different parts of the site for a certain amount of time can make you gauge where most of the visitors sign up for your RSS feed at. You can also go to www.building-blog-empire.com. Once you have found that position, you can then just place the feed there as its final position.

Once you see these Web 2.0 methods working on your site, you can then focus on other Internet marketing related strategies like how to turn your visitors into your subscribers or buyers, writing a good web copy, how to improve sales and so on. These three tips are the basic principals for you to focus on when you are into blog marketing, so never forget about them when you apply Web 2.0 strategies.
 

Once you have made a sale on your eBay auction, it is important to maintain the same friendly and professional rapport with your customers. Remember that repeat customers and good reviews can make your eBay career successful! It is important that you inform your customers of the progress of their purchases every step of the way. First, contact them to thank them for making the purchase, including any payment information. Then contact them to let them know that you have shipped the merchandise, how it shipped, and when you expect it you arrive to them. You might also want to include any tracking numbers so that your customers can see when their packages are due to arrive to them.

It is vital that you conduct your eBay auctions and business transactions with the utmost professionalism. In addition to honesty and communication, that means that you should wrap and ship any merchandise that you sell in a way that it will not be damaged, for more information logon to www.auction-words.com. And that it will show that care was taken in the preparation for shipment. Include a “receipt” that shows what the customer purchased, the price paid, and even include a thank you note, which is always a nice touch. Again, customer satisfaction and feedback can make or break your eBay auction experience and seller reputation.

Customer feedback and ratings on an eBay auction can mean that either you will be a highly sought after seller, or that no one will want your stuff at all. Take those ratings seriously, because the buyers on eBay certainly do! That is why it is so important to work to satisfy every customer, even the difficult or demanding ones. If that means negotiating the price of certain merchandise, or doing something else a little extra for a customer, then you need to do it. If you want to turn your eBay auction into a successful business endeavor, your pride might have to take a back seat. Try to remember that the buyer is taking just as big (if not bigger) of a chance as you are in shopping for merchandise on an eBay auction. Therefore, the easier you make it for them, the more often they are likely to be your customer.

Aman Sharma

What is the best combination of strategies to market a company?

November 28th, 2012 3 comments

For example:
Is it?
1.newpaper ads
2.on ebay
3.direct mail

The best strategy is to carefully examine your business goals (usually product sales), and identify ALL of the marketing channels that may bring you customers. This might include newspaper ads, eBay auctions, offering products through Amazon’s Marketplace, direct mail, banner advertising, free and paid directory listings (possibly including Yellow Pages), forum participation, classified ad sites, billboards, PPC search ads on Google and Yahoo, TV and radio ads, email newsletter sponsorships, bumper stickers, press releases, contests and give-aways, publicity stunts, a variety of "guerilla marketing" techniques, sampling, seeking reviews, targeting influencers, and a zillion other possibilities.

From that list, you’d develop rankings or priorities, and you’d consider how various marketing strategies might interact or conflict. Then you’d "test, test, test" and experiment until you find something that works, or until you run out of money.

There is no "best combination" that would apply to more than one company, and even if you identified the specific company and goals, if you hired 10 different agencies you’d get 10 different "combinations" (although there would certainly be overlap).

Top Four Methods That Implement on Blog Marketing

May 28th, 2012 No comments

You’ve heard of some basic Web 2.0 features such as the RSS, podcasts, social bookmarking and social networking. If not, do read up more on them because these strategies are being practically used by a lot of Internet marketers trying to make their way in the world of the Internet. Web 2.0 is generally a bunch of new Internet software features that can help you in your Internet business.

Blog marketing with Web 2.0 features have loads of benefits for your business such as bringing you loads of traffic to your blog, increase the number of your subscribers, improve your website conversion rate, give your sites a lot more exposure to search engines and much more.

To properly implement blog marketing strategies with Web 2.0 features you have to:

1. Understand Them

You have to study each Web 2.0 feature and understand how they work in blog marketing. You must ask yourself these questions:

– How can RSS feeds make visitors come back to your site?
– How do social networking sites work?
– How can social bookmarking help to improve my traffic?
– Are there other Web 2.0 features that can help me improve my site’s recognition?

The more questions you ask yourself, the more you are disposed to find out how these Web 2.0 techniques work.

2. Test, Test and Test

One thing about Internet marketing is, you can’t just bet that once you have applied a technique, you can see it working. Testing out a new addition to your site is important because you have to find out in which part of the site is the most optimized position to make it work.

3. Apply Them To Your Blog

When you know how these Web 2.0 features work, apply them to your blog and let your visitors know that you have these Web 2.0 features that they can make use of to make them feel as interacted as possible with your blog.

It is best to get articles or ebooks that show you how to apply these features step-by-step, so that you won’t get confused. Or, you can just hire a web programmer or designer to help you apply them.

For example, your RSS feed logo can be placed at any part of your site for your visitors to subscribe to, but testing it at different parts of the site for a certain amount of time can make you gauge where most of the visitors sign up for your RSS feed at. You can also go to www.building-blog-empire.com. Once you have found that position, you can then just place the feed there as its final position.

Once you see these Web 2.0 methods working on your site, you can then focus on other Internet marketing related strategies like how to turn your visitors into your subscribers or buyers, writing a good web copy, how to improve sales and so on. These three tips are the basic principals for you to focus on when you are into blog marketing, so never forget about them when you apply Web 2.0 strategies.
 

Once you have made a sale on your eBay auction, it is important to maintain the same friendly and professional rapport with your customers. Remember that repeat customers and good reviews can make your eBay career successful! It is important that you inform your customers of the progress of their purchases every step of the way. First, contact them to thank them for making the purchase, including any payment information. Then contact them to let them know that you have shipped the merchandise, how it shipped, and when you expect it you arrive to them. You might also want to include any tracking numbers so that your customers can see when their packages are due to arrive to them.

It is vital that you conduct your eBay auctions and business transactions with the utmost professionalism. In addition to honesty and communication, that means that you should wrap and ship any merchandise that you sell in a way that it will not be damaged, for more information logon to www.auction-words.com. And that it will show that care was taken in the preparation for shipment. Include a “receipt” that shows what the customer purchased, the price paid, and even include a thank you note, which is always a nice touch. Again, customer satisfaction and feedback can make or break your eBay auction experience and seller reputation.

Customer feedback and ratings on an eBay auction can mean that either you will be a highly sought after seller, or that no one will want your stuff at all. Take those ratings seriously, because the buyers on eBay certainly do! That is why it is so important to work to satisfy every customer, even the difficult or demanding ones. If that means negotiating the price of certain merchandise, or doing something else a little extra for a customer, then you need to do it. If you want to turn your eBay auction into a successful business endeavor, your pride might have to take a back seat. Try to remember that the buyer is taking just as big (if not bigger) of a chance as you are in shopping for merchandise on an eBay auction. Therefore, the easier you make it for them, the more often they are likely to be your customer.

Aman Sharma

Winning The Ebay Pricing War

February 25th, 2012 5 comments

Pricing your products on eBay can really cut into your revenue unless you are careful. Most anything will sell on eBay and this is what makes it an attractive place to sell your products. The problem with eBay though is that there are so many sellers selling a lot of the same products that the prices are well below retail value. This can really cut into your profit margin and to make it worse, some companies will use eBay to try and sell a large quantity of products to try and make up for the profit loss.

eBay Reality

eBay should really only be used to auction off any products that have set in your inventory for a long time. The supply curve on eBay is extremely high even for those products with a high demand. The best result for using eBay is to use it as a product search directory. This is a very cheap way to get new potential customers in your front door. Post your products that do not cost much or those that don’t bring you a good return on investment. This will give you a sales template to get your potential customers to click a link to your website. Use your eBay sales page as a pitch page for your company’s products and website.

Making Backend Sales

Once you get customers in your front door of your website, you can gain the trust of your customers through your branding strategies and product information pages. This will allow you to make backend sales with eBay shoppers not seeing competing prices and listing your better products for a better profit margin. This same concept will also work if you do not have a website and only have your products for sale in an eBay store.

Customers will always pay a little bit more to buy a product from a credible source or company. To learn more about business branding and customer compliance then check out the marketing strategies section of my website.

Case History

A client of mine I recently spoke with decided to sell video games on eBay only making him one dollar per game sold because of the price inflation on eBay. He explained that he wanted to try and sell at least fifty games a day to bring him an extra fifteen hundred dollars a month. He had a huge inventory of about thirty different games. By the end of the month he had only made five hundred dollars profit, which is reasonable for the constant sales he was making.

He had a really good supplier and he was about to give it up and try selling a different product when I made him a website, used eBay as a marketing tool to get customers in the door and his backend sales produced him an extra twenty five hundred dollars a few months later.

Jason Collins
http://www.articlesbase.com/communication-articles/winning-the-ebay-pricing-war-74294.html