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When selling on Ebay is it better to start the bidding lower than the than the amount you want for the item?

December 2nd, 2012 7 comments

I just opened an account on Ebay. Let me know if you know anymore helpful tips when selling on ebay. Thank You !

Generally, you want to save on listing fees and let the (ebay) market to set the closing price. In most cases, this means starting the initial price at $9.99 or less. However, the only exception is for expensive items. With the current recession and sales at ebay (and most everywhere else) soft now, you don’t want to get burned. Use you discretion with expensive items.

Some tips that may be helpful to you……….

Be honest and accurate in your descriptions – One-sentence descriptions are for lazy sellers. One paragraph should be sufficient for most items. My general guideline is the more expensive (read higher priced) an item, the more you should ‘talk it up.’ It won’t be time wasted. Use lots of adjectives in your descriptions. Adjectives make prose and your items come alive. Without them, prose is dull and your items less appealing. Just add a little ‘sizzle’ and even have a little fun with it. In short, make your descriptions stand out above the crowd.

Be professional – use good English with no spelling errors

PICTURES:

ALWAYS include at least one picture, more pictures for higher priced items. Make sure your pictures are clear. There are far too many pictures on ebay that are dark. If prospective buyers can’t see your items clearly, your items, more than likely, will not fetch the closing prices they deserve. To remove darkness, use any photo editor to add some brightness and a wee bit of contrast.

Eliminate clutter. Prospective bidders don’t want to know what kind of cereal you eat or what kind of kitchen table or bedspread you have. Use a SOLID backdrop when taking your pictures as you want to focus all of the attention on your item. In short, the one and only thing you want in your picture is the item being sold. A SOLID white or light blue backdrop is best. However, there are certainly items that won’t show well on a light backdrop. In these cases, use a darker backdrop. And for gosh sake, don’t even think of using a plaid blanket as a backdrop for your pictures as I once saw on ebay. You should also crop the photos in your photo editor. Good pictures can add 5% to 10% to final closing prices.

GOOD DESCRIPTIONS + GOOD PICTURES = GOOD PRESENTATION. This is what you should strive for.

COMMUNICATION:

GOOD Communication is a must – Always notify buyers when you mail their items. It is not only a courtesy you would want and expect as a buyer but it is also both good customer service and good business practice. After all, you are the ‘President & CEO’ of your ‘company’ running your business but using ebay as your selling medium. In short, conduct your business so that it reflects well on you as a person. Treat everyone as a human being, not a living being and this includes people who have inquiries about your items, not just your buyers. Prospective buyers making these inquiries could ultimately be the winning bidders and possible repeat customers.

TIPS TO MAXIMIZE PROFITS:

Do not limit your auctions to one country. SELL WORLDWIDE. The reason is elementary. You now have access to the largest market ebay has to offer. Limiting your auctions to only one country also limits your potential profits. A basic business tenet is, ‘the greater the potential market, the greater the potential to maximize profits.’ But do note in your listing that PayPal is the only form of payment you will accept from overseas bidders/buyers. Through experience, you will learn that there are certain problem countries. Italy seems to be one of them. Mail sent to buyers in Italy very often ‘mysteriously disappears.’ If this is the case, just note in your listing you sell to all countries EXCEPT (name(s) here).

However, if you decide to limit sales to only one country, such as the USA, never say NO when you receive an email asking if you would ship to Taiwan, Germany, Australia or wherever. The reason is that you have a ‘FISH ON THE HOOK!’ This person will bid! When he or she does, this may force a previous bidder to enter another, higher bid or force later, first time bidders to come in with higher bids. So always say YES to these emails if you want to maximize your profits. But do say that PayPal is the only form of payment you will accept from these overseas bidders

Avoid selling ‘nickel and dime’ items. People who list and sell a steady stream of items that close for $5 or less are wasting their time. Less expensive, similar items ($5 or less) are best sold as a group to save time. If you have a large number of these cheaper, similar items, divide them up into sub lots of three, four or five.

More expensive (higher priced), similar items are best sold individually to maximize profits. There are ebay ‘vultures’ who just love to swoop down on similarly grouped items in one listing. When they win these auctions, they turn around and sell the items individually and, in most cases, get one and a half to 2 times and sometimes three times what they paid for them on an average item basis. I know this works. When I had more time (read unemployed), I was one of these ‘vultures.’ This is one of those situations where the parts are worth more than the whole.

Short of items to sell and where to find items to sell? Garage and yard sales, church bazaars, flea markets are obvious as are ‘junktique’ shops. If you want to let your fingers do the walking, you too can be crafty ‘vulture’ like a select group of other ebay sellers. Become a member of several smaller auction sites and search for bargains there. But as before, ‘stick with what you know.’ These smaller auction sites are great for buyers for the same reason they are bad for sellers:

Far fewer potential bidders = less competition = lower closing prices

Once you have your bargains, turn around and sell them at ebay. Ebay has the largest membership of any auction site. There isn’t another auction site that is remotely close and I do mean remotely close to having the number of members that ebay has. Here is the ebay formula:

Largest, by far, of any auction site = MAXIMUM competition = HIGHER closing prices,

If you want to do your listings OFFLINE, download the TURBO LISTER program free from ebay. Once you have finished with your listings, you can upload them anytime or schedule a date and time when you want your auctions to start.

Lastly, keep in mind that experience is the best teacher. Start off slowly listing only two or three items and see how that goes for you. Once you get your feet wet and gain confidence, start listing more items on a weekly basis. You will soon learn the ins and outs and the dos and don’ts in short order and ultimately settle on a system that works best for you. The more items you list, the more items you will sell, the more $$ you will make and the harder you will work. Nothing in life comes easy and that includes becoming a successful seller at ebay. Good luck & happy selling!

Basic Private Label Membership Techniques And Strategies

February 15th, 2012 No comments

A private label membership is like having an arsenal of tools and strategy in a super all-in-one package. To help you use your tools to make the most of your investment, here are some basic guidelines to help you make the most of your private label membership.

Ground Work

Begin by taking a time out and reviewing the instructions and any helpful tips and guidelines provided in the private label membership site you have joined or are considering. Then review what rights you have which should be something along these lines (check with the individual programs to make sure):

With private label rights, you have the right to and need to make the content unique to you by revising or in other ways alter the original content. You can claim authorship after you have altered the original works.

Again, do check with your program to see specific requirements. Some ask you to revise a certain percentage. And others may have additional rules like not selling the packages for under a certain price or on eBay. When in doubt, ask questions so you know what rights you have.
Leg Work

Next break your private label projects up into small action steps, noting them on paper or a document on your computer, then take charge, tackling each step and accomplishing it.
Popular techniques and strategic steps could include:

1. Work on one project at a time. If your membership site gives you more than one ebook package, for example, only work on one at a time until it’s completely finished and loaded, ready for sale, and your marketing materials are in place.

2. Break the processing of your package down into manageable steps and write them out so that you repeat the process with each product package as it comes along for the most efficient handling of everything in your membership. Steps can include:

A. Revise and your product and marketing content: edit for spelling & grammar errors as needed, insert graphics / digital photos, insert other articles or paragraphs, etc. into the content, revise some sentences and paragraphs, after revising the sales copy, insert audio / video links, images, etc. maybe changing chapter order or orders of sections and headings, etc.

B. Brand everything. Add your contact information and especially URL to the product header / footer of each page, the sales copy, articles, autoresponder series, etc.

C. Insert money-making avenues into your product, website and marketing materials as needed: pay-per-click Google ™Adsense ads, affiliate links, banners, product images for back-end sales, sponsor and classified ads, etc.

D. Load everything in place: autoresponder messages and lead capture form code into sales page or as its own web page, main product website, product and bonus download files, audio / video files, etc.

E. Market – -daily! Set up a daily Task in your Outlook or other calendar and spend a little time each day for promotions: submitting articles with your byline & URL, post on forums and send out emails with your URL in your signature (sig) file.

Paul Kleinmeulman, PLR Expert
http://www.articlesbase.com/internet-articles/basic-private-label-membership-techniques-and-strategies-127276.html