Auction Power Guide

I listed an item for sale on a non-ebay auction site. There was an error with the listing program I used, causing the item to accidentally be listed with a starting bid of $20 and no reserve, when it should have been listed with a starting bid of around $450 and no reserve. The item is new and cost me $420 to buy it, because I am a dealer of these products. I noticed the error a few hours after the auction was listed, and ended the auction. Then I found out that the terms of the auction site state that when you end an auction early, you are actually selling the item to the highest bidder. So I contacted the buyer and apologized and explained the situation. The buyer is upset and insists that I send them the $420 item for $20 because that is following the rules. I tried to explain that I ended the auction as soon as I found the mistake, and offered to sell the item to them at wholesale cost without me making a profit on it. They declined, and said they feel they deserve the item for $20. What do I do?

You enterd into an agreement with the site provider, NOT the buyer. The site provider wants their percentage on the sales price, hence the wording on the agreement with them. I don’t think the site provider is willing to act as a ‘representative’ for every acution winner. Can you imagine the headaches they would have with transactions gone bad. Tell the buyer ‘sorry’, no sale and just move on.