How to Increase the Selling Price of Ebay Items
Everyone would like to get the best possible price for everything they sell on eBay, but not many people really understand what people are actually looking for when they are trying to buy things. You have to put yourself into the buyer’s place. What do you look for?
First and foremost, you need photographs. It has been proven many times that auctions that are equal in almost every other way will sell better when good photos are included. People who shop on auction sites are very visually oriented. When you think about it, this makes sense. When you go to a clothing store, would you be comfortable just reading a list of descriptions of their clothing items, and then ordering your clothing from that list? Of course not. You want to see each item. Internet shoppers are no different, The nicer your photos look, the more excited your potential buyers will become about the item.
You should also be very descriptive in the text. Photos alone will not sell them item. You need to be careful with your description. Be accurate, describe any flaws in detail, and try to paint a picture of the condition of the item with your words. Consider the following descriptions for the same item.
“This is a navy blue blazer. It has a small rip in the seam under the right arm. It is not really visible. It is a size 40. It has a navy blue silk lining. It’s a really nice blazer and it has only been worn three times.”
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“Here we have a gorgeous, navy blue, tailored, single-breasted blazer from Blazer’s International. This blazer is a size 40 and is beautifully tailored to fit just right. The lining is made of a very high quality navy blue silk. It has two lovely silver-colored buttons in the front. The buttons are in perfect condition, with no cracks or peeling. This blazer was purchased new for over $250, and has only been worn three times. It comes from a smoke-free, pet-free home, and has been cared for very well. This item does have a small rip in the seam under the right arm. The rip is not visible under general wear, but should be able to be fixed very easily since it is in the seam.”
As you can see, the second description not only offers much more information, but it paints a much more detailed picture of the item. The second description actually tells you that the item is tailored, high quality, and has silver-colored buttons. Remember, the photos may not tell the whole story, so the description is just as important!
Offering a good return policy is another way to ensure better selling prices. When a seller sees that he or she can return an item if they feel it is not as described or does not fit will make them feel more comfortable with buying from you. Your return policy should be tailored to your own needs, but the more flexible you can make it, the better people will feel about spending their money with you.
One final thing to consider is your feedback rating. The higher your feedback is when you start selling, the more people will feel that they can trust you. You should always do your best to ensure that every single person that you buy from or sell to is satisfied with the transaction. You might also consider buying several inexpensive items in order to raise your feedback quickly before you start selling items.
Charles and Kim Petty
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