Auction Power Guide

It’s probably fair to say that one of the key reasons why many auctions end unsuccessfully on eBay is because people have got their auction title WRONG.

With the eBay marketplace becoming ever more over-crowded, it’s now increasingly more important to create auction titles that work. You really do need to stand out from your rival eBay sellers.

So what does an auction title need to do?

It’s most important job is to get people to click onto your auction. You can have the most amazing bargain in the world, or an absolutely fantastic and compelling advert, but if people never get that far then you’ll never make sales. The first step in the buying process is for people to click onto your auctions.

So how do I create a “winning” title?

The tips below are what I’ve learned as an eBay seller over the past few years. I’ve tried many different strategies and ideas, and these are the ones that work. They bring in the buyers time and time again.

“MY TOP 6 TITLE TIPS”

Create mystery.

A relatively unknown ‘secret’ is to create mystery around your auction or product. This intrigues people, and ultimately results in more people clicking onto your auction.

Let’s say you’re trying to sell an ebook called “Profits from Adwords” that contains information on how to create an income through ads on Google. Instead of using a traditional title like “Profits from Adwords eBook: the secrets to success,” trying using a title such as “Make a Great Income from Writing Three Lines of Text.” You’re not revealing exactly what the product is you’re trying to sell, rather what the product can do for the buyer. Another example may be with relaxation oils. Try a title such as “The Most RELAXING Thing I’ve Ever Tried.”

Once you think of a few catchy titles you can test them out if you happen to have multiple identical items. See which title sells the best when all other aspects of the listing are kept equal. These little experiments can drastically improve your sales conversions once you learn how to test properly.

People may feel more compelled to click on your auction with a catchy title like the ones mentioned above, but of course it does have its disadvantages, and it may not be the correct strategy for every product. After all, it’s pretty hard to create excitement and mystery around a pack of envelopes for example! It also slightly contradicts one of my rules below… but it CAN and DOES work if it’s the right product.

Use capital letters

This is a MUST in an eBay auction title – Start Each Word In Your Title With A Capital Letter Like This. It makes your title stand out from people who don’t, and can actually be more effective than using paid eBay options such as a bold title. You can also try putting certain key words in full capitals to draw attention to a unique selling point or a particularly attractive feature. If the item you’re selling is brand new then draw attention to this fact in your title.

Make sure you include as many keywords as possible

Most people find items on eBay by using the search facility, therefore it’s important that you include words in your title that people are likely to be searching for. People that write titles which are just too plain will lose out on sales. This tip seems like an obvious one, but you would be shocked at how many people don’t optimize their titles with proper keyword use!

Spell accurately

Spelling mistakes don’t show up in search results. If I search for “Playstation” and your auction title has it listed as “Playstataion” then I won’t find your item. Most people don’t make spelling mistakes purposely, that’s why they’re called mistakes. If you notice that you did make a mistake after you’ve already listed your item you may still be able to go back and correct it if you do so prior to any bids being placed. One misspelled keyword can ruin all your hard work!

Be descriptive

If you’re selling a new item, make sure you point that out in your title. If your item is in excellent condition, again make sure you say so. Try to be creative as well, look at your auction title as a buyer would.

Example, instead of saying “Pair Of Computer Speakers Used Condition Work Great”… try “Pair Of Computer Speakers w/ Manual Included Like New.”

Finally…

Use paid options sparingly. eBay offers all kinds of options that are designed to increase clicks on your auctions, such as Bold and Highlight, but I’ve usually found that these don’t have a large enough impact on auction visitor numbers to justify the cost. It may well depend on what you’re selling, but I firmly believe that good wording is much more important. You can’t always buy success on eBay.

Remember:

1.) Create mystery and excitement
2.) Use capital letters
3.) Include keywords
4.) Spell accurately
5.) Be descriptive
6.) Use paid options sparingly

Chris Vendilli
http://www.articlesbase.com/communication-articles/how-to-create-winning-ebay-auction-titles-90415.html

I get frequent emails from my newsletter readers wondering why their eBay auctions aren’t working.

You might have the most brilliant auction description page with a fantastic set of pictures offering a superb item at an incredible price for the help www.auction-entrepreneur-kit.com. But the page counter shows after seven days of your auction that it’s only been seen by 3 people. Has that happened to any of your auctions?

If it has, I always start at the same point. The auction title.

In 99% of cases, the reason for low viewing figures is that your auction title isn’t smart enough.

Here are a few facts. At the end of this small list you’ll understand the secret power of eBay auction titles:

a) 79 million times each day buyers use eBay’s search box to locate items in which they are interested.

b) eBay’s standard search system takes the search words keyed in, and compares them with the titles in its database of 10 million auctions. (Note it doesn’t compare them with sub-titles, or auction descriptions)

c) If an auction title doesn’t contain the words keyed into the search box, the auction won’t get returned in the search results list. And that’s another of the 79 million searches you’ve missed out on!

d) If an auction isn’t returned in a search list, it can’t be clicked on to have the auction description viewed.

So, the whole of eBay’s default search system relies on matching keywords with auction titles. And that’s the secret power of auction titles for the help www.mining-auction-gold.com. If your title contains words which buyers are searching upon, your auction will be returned time and again in search return lists.

Let’s say you want to create a new auction. Remember, your auction title has three functions:

1) To contain keywords. (Number one on this list for the reason you now know!)

2) To persuade buyers to click through to your auction description page

3) To convey what the item is

To decide on the keywords to use, you have to think like a buyer. What words would be used by a person interested in searching for an item like yours?

At this stage, just list them. Don’t put the words into a sentence yet. Spend as long as you like on this exercise. The more effective you are with this, the less likely you are to have one of those sleepy auctions that rarely gets a visitor.

Having listed as many keywords as you can think of, you have to decide which are the strongest. Remember, you only have 55 precious characters for your auction title.

Taking your best keywords, you now create your auction title. It’s not an English exam, so it doesn’t matter if it doesn’t scan like a sentence.

You can add a power word or two if you’ve space. By this I mean words like stunning, limited edition, unique, rare, new, one-off, exclusive, distinctive, dramatic etc. These are words which can influence buyers to click through to your auction description. They won’t be searched on by buyers, so use them sparingly. For the same reason, I don’t advocate the use of “clever” words like l@@k or w0w!

Finally, do the words in your title convey what the item is? If so, that’s it. You’ve created a powerful and compelling auction title. And your title will appear more often in search return lists. And, as you know, that’s the key!

If you can get your auction to appear more often in search return lists, more buyers will view your auction description page. The more people that visit your auction description page, the more likely you are to make a sale at an acceptable price.

Aadhar
http://www.articlesbase.com/internet-articles/what-is-the-secrets-power-of-an-ebay-auction-title-721966.html

To make the most of the holiday selling season on eBay, you need to understand the current eBay marketplace. Market research can help you figure out everything from the best time of day to sell an item to the best auction title keywords, the best starting price, and the best listing duration, so you can pull in the highest possible profits.

EBay offers some free, as well as paid, tools to help with that research. And companies that buy eBay’s licensed data, like Terapeak, HammerTap, and mPire, offer even more advanced capabilities, detailed data, and in-depth analysis.

4 Seasonal Strategies

Uncovering the best sales approach for your auctions is key to having a profitable holiday season. According to Dave Frey, of http://Terapeak.com, market research has revealed several strategies every eBay seller should be incorporating:

•Around the holidays, every item has a specific day where sales drop off dramatically; these dates tend to remain consistent from year to year. As that date approaches, the demand decreases. Advises Frey, “It’s important to research your product’s ‘last selling day’ and time your auctions accordingly, so you don’t have leftover inventory once those sales begin to decline.”

•Holiday buyers want to know their purchases will arrive in time for Christmas-they don’t have time to wait for an auction to end to find out whether or not they got an item. That’s why during the holidays, the higher a product’s demand, the shorter your listing duration ought to be. Particularly as you approach that item’s final selling date, it’s wise to shorten your auctions’ durations. For the same reason, it’s also a good idea to use a lot of Buy It Nows, and increase the listings in your eBay store.

•This time of year, online shoppers are in a bigger hurry than ever. They’re scanning listing titles, not taking the time to read descriptions. Your listing titles need to be clear and descriptive so buyers understand, at a glance, what you’re selling. Having a clear title becomes even more important when you consider the amount of products for sale during the holiday season. Terapeak is offering a free trial of their under-development tool called titlebuilder (http://www.terapeak.com/titlebuilder), based on eBay research and designed to help you construct the most profitable titles.

•You need to have a selling strategy beyond the holidays: take advantage of the many products that sell better after Christmas. Calculator sales, which drop off after September, surge again in early January. The baby category also takes off-baby clothing sales start spiking around that time. Hockey cards, which do poorly during the holidays, sell very well from January to March. Research exposes those trends so you can see sales opportunities you might otherwise miss.

Applied Knowledge

Performing market research is your key to seeing these types of patterns and making wise sourcing and selling decisions. Says Frey, “It’s not enough to understand the research-you have to apply it. Basing your selling techniques on what your research is telling you is foundational to having a lucrative holiday season.”

By Chris Malta
http://www.articlesbase.com/internet-articles/holiday-sales-techniques-4-tips-for-a-greener-christmas-99271.html

Many eBay sellers experience this exact same problem. They list an eBook on eBay which they are certain will sell but the auction ends with no sales and only five or six hits to the auction. Some small adjustments to the auction listing could easily explode the auction visitors and sales.

Get a new auction title

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