Winning The Ebay Pricing War
Pricing your products on eBay can really cut into your revenue unless you are careful. Most anything will sell on eBay and this is what makes it an attractive place to sell your products. The problem with eBay though is that there are so many sellers selling a lot of the same products that the prices are well below retail value. This can really cut into your profit margin and to make it worse, some companies will use eBay to try and sell a large quantity of products to try and make up for the profit loss.
eBay Reality
eBay should really only be used to auction off any products that have set in your inventory for a long time. The supply curve on eBay is extremely high even for those products with a high demand. The best result for using eBay is to use it as a product search directory. This is a very cheap way to get new potential customers in your front door. Post your products that do not cost much or those that don’t bring you a good return on investment. This will give you a sales template to get your potential customers to click a link to your website. Use your eBay sales page as a pitch page for your company’s products and website.
Making Backend Sales
Once you get customers in your front door of your website, you can gain the trust of your customers through your branding strategies and product information pages. This will allow you to make backend sales with eBay shoppers not seeing competing prices and listing your better products for a better profit margin. This same concept will also work if you do not have a website and only have your products for sale in an eBay store.
Customers will always pay a little bit more to buy a product from a credible source or company. To learn more about business branding and customer compliance then check out the marketing strategies section of my website.
Case History
A client of mine I recently spoke with decided to sell video games on eBay only making him one dollar per game sold because of the price inflation on eBay. He explained that he wanted to try and sell at least fifty games a day to bring him an extra fifteen hundred dollars a month. He had a huge inventory of about thirty different games. By the end of the month he had only made five hundred dollars profit, which is reasonable for the constant sales he was making.
He had a really good supplier and he was about to give it up and try selling a different product when I made him a website, used eBay as a marketing tool to get customers in the door and his backend sales produced him an extra twenty five hundred dollars a few months later.
Jason Collins
http://www.articlesbase.com/communication-articles/winning-the-ebay-pricing-war-74294.html
What happens when you are the winning bidder on ebay but the winning price is obviously very low?
Like if I won an authentic baseball jersey retail about $140 and my winning bid in $30. Does the seller have to sell it or does he/she have a minimum amount he-she is willing to take. And do you have the option to pay that?
When you win the bid, the seller must sell and the buyer must pay with the winning price
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unless there is a reserve price set by the seller, the seller must sell the item for the winning bid no matter how low. For instance i bought my computer case on ebay for 1 cent.
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Unless the seller has a reserve price on the item (you would know because it would say reserve not met)- How ever much its ends for they are legally binded to sell it to you. They cant say I am not selling it to you because it ended to low. (and if a seller tried to do that to you report them!)
If you wanted to Buy It Now off them and not wait untill the auction ends- contact them and ask what price. They can only put a BIN on items with no bids placed. And yes you have to pay if you win a item on ebay. You do not have the choice to pay or not. When you place a bid it will say that you are going into a legally binding contract to pay the seller if you win. (not excally in them words but that is what It means)
If you do not pay the seller will open an unpaid item dispute and you will get a strike on your account, 2 strikes in 30 days and your ebay account will get suspended.
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Unless they have set a reserve for the item, the seller has to sell you the item. If they back out of the transaction then you can turn them into Ebay for being a non-performing seller.
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