What is the best combination of strategies to market a company?
For example:
Is it?
1.newpaper ads
2.on ebay
3.direct mail
The best strategy is to carefully examine your business goals (usually product sales), and identify ALL of the marketing channels that may bring you customers. This might include newspaper ads, eBay auctions, offering products through Amazon’s Marketplace, direct mail, banner advertising, free and paid directory listings (possibly including Yellow Pages), forum participation, classified ad sites, billboards, PPC search ads on Google and Yahoo, TV and radio ads, email newsletter sponsorships, bumper stickers, press releases, contests and give-aways, publicity stunts, a variety of "guerilla marketing" techniques, sampling, seeking reviews, targeting influencers, and a zillion other possibilities.
From that list, you’d develop rankings or priorities, and you’d consider how various marketing strategies might interact or conflict. Then you’d "test, test, test" and experiment until you find something that works, or until you run out of money.
There is no "best combination" that would apply to more than one company, and even if you identified the specific company and goals, if you hired 10 different agencies you’d get 10 different "combinations" (although there would certainly be overlap).
First, you need to be ruthless. You need to be willing to sacrafice your soul so you can steal from hardworking people and not feel bad about it and then lie on your financial statements. If you get caught, you will not go to jail for very long because you are no more of a crook than every polititian that is in office today.
References :
Perhaps a better question should be asked regarding defining your customer base. For example, the most effective local marketing approach is simply a listing of your company in the Yellow Pages. And if the majority of customers have Internet access, then consider setting up a website. Both the Yellow Pages and Internet website are the most cost effective initially when you consider the fact, that newspaper ads are expensive over a long period of time, and direct mail by purchasing mailing lists may be old and not current.
Nevertheless, Ebay may be a viable alternative only if the elevation of bids is not prolonged since Ebay’s cut increases with higher bid levels which ultimately cuts into your overall profitability.
Good luck!
References :
The best strategy is to carefully examine your business goals (usually product sales), and identify ALL of the marketing channels that may bring you customers. This might include newspaper ads, eBay auctions, offering products through Amazon’s Marketplace, direct mail, banner advertising, free and paid directory listings (possibly including Yellow Pages), forum participation, classified ad sites, billboards, PPC search ads on Google and Yahoo, TV and radio ads, email newsletter sponsorships, bumper stickers, press releases, contests and give-aways, publicity stunts, a variety of "guerilla marketing" techniques, sampling, seeking reviews, targeting influencers, and a zillion other possibilities.
From that list, you’d develop rankings or priorities, and you’d consider how various marketing strategies might interact or conflict. Then you’d "test, test, test" and experiment until you find something that works, or until you run out of money.
There is no "best combination" that would apply to more than one company, and even if you identified the specific company and goals, if you hired 10 different agencies you’d get 10 different "combinations" (although there would certainly be overlap).
References :