How To Make Profit From Endorsement Marketing
As it name implies, in Endorsement Marketing you look to market your products through someone that endorses them. The steps you need to follow in this kind of marketing are:
1. Find an ezine or a non-competing web site that reaches your target market in big numbers
2. Contact the ezine’s publisher or the web site’s owner, and offer to send them your product for their evaluation
3. Offer to pay them for marketing your product to their audience
4. If you have an Affiliate Program, offer them to join as an affiliate, and receive commissions for people that sign under them
There are a couple of things you need to make endorsement marketing really work, like:
1. Your endorsement marketing partner must really like your product
2. It must have access to a large number of your target market
3. They must write an article about your product that includes:
4. All the benefits you can offer
5. Testimonies from your partner and other people
6. A special offer for their customers that they won’t find anywhere else
7. A rock solid guarantee
8. Your partner must have a very good rapport with their customers. If people love and trust him, they will accept his advice and buy your product
If they have it, their advice will be ten times more convincing than an ad or an article written by you.
You can’t even come close to the credibility they will have with their audience.
How To Find Your Endorsement Marketing Partners?
The more endorsers or supper affiliates you get, the more quickly your sales will sky rocket, but how can you find them? The first thing you will need is a program named Alexa that you can download from: alexa dot com
Alexa will integrate with your browser and provide you on statistics about the sites your visit, and among them will tell you how many visits that site receives. Any site that scores over 250 visits it’s worth approaching to make him your affiliate partner, and those with over 20,000 visits will be unapproachable (too difficult to convince)
Another tool you can use is Ixquick that you can find at: ixquick dot com Make a list of the most popular keywords related with your site and look for them at Ixquick. Ixquick will display results based on the top 10 positions in the major search engines. It will put a star for every top 10 position in one of the major engines. Once you found popular sites related with yours, you need to find motivated sites that might be good endorsement marketing affiliates to have, and for this you can use the Pay Per Click Search Engines.
On the Pay Per Click Search Engines, webmasters must outbid each other to obtain top listings to your most popular keywords. Those that rank high are motivated, and serious and might be partners. There are many Pay Per Click Search Engines, but the most important are:
1. Google
2. Yahoo
3. 7Search
4. FindWhat
5. eBay
And you should also try to locate targeted e-zines and for that you can enter your site’s keywords at: Bestezines dot com and at dominis dot com
How To Find Your Competitor’s Affiliates
An affiliate to one of your competitors, might be a good prospect to offer him a second income stream through endorsement marketingo of your product. The first thing you need to find is Affiliate Program competitors and you can find them at The Associate Programs Directory: AssociatePrograms dot com and refer-it dot com
Once you find them go to AltaVista dot com and write: link:competitor.com – host:competitor.com. This will search for all the links that point to link:competitor.com minus those that link to him from himself -host:competitor.com Do this search for all your major competitors and you’ll discover their most active affiliates
Once you find your ideal partner for endorsement marketing, you will need to contact him, and you will find that the most interesting ones will be harder to contact, because they receive many low quality offers, so you will need to cross the believe barrier.
If you can do it phone your contact and you will distinguish yourself from most of your competitors. Study their site and/or newsletter and make a valid comment about them, and add an in context mention of your product and/or proposal.
The best thing you can do is to personalize your letter with that person’s name, and if you can’t take it from his site or e-zine you can look for it at: betterwhois dot com here you can find the name and the phone!
Bottom line: How to avoid the recycle bin? Put yourself into your “might be endorsement marketing partner’s” shoes and think what kind of proposal you might consider as interesting.
Roberto Bonomi
http://www.articlesbase.com/ecommerce-articles/how-to-make-profit-from-endorsement-marketing-450776.html
Can any one translate this from gobbldey goop to English?
business plans structure
Title page: Title or heading of the plan and brief description if required, author, date, company/organization if applicable, details of circulation and confidentiality.
Contents page: A list of contents (basically the sections listed here, starting with the Introduction page) showing page numbers, plus a list of appendices or addendums (added reference material at the back of the document) allowing the reader to find what they need and navigate the document easily, and to refer others to particular items and page numbers when reviewing or querying.
Introduction page: Introduction and purpose of the plan, terms of reference if applicable (usually for formal and large plans or projects).
Executive summary page: Optional and usually beneficial, this should normally be no more than a page long (or it’s not an executive summary) – the key points of the whole plan including conclusions, recommendations, actions, financial returns on investment, etc., clearly readable in a few minutes.
Main body of plan: sections and headings as required, see template below.
Acknowledgments and bibliography/reference sources: if relevant (only required normally for very large formal plans)
Appendices: appendices or addendums – additional detailed reference material, examples, statistics, spreadsheets, etc., for reference and not central to the main presentation of your plan.
business plans – main body sections examples template
This sample template is typical for a sales/marketing/new business development business plan. (A business plan for a more complex project such as an international joint-venture, or the formation of a new company including manufacturing plant or other overhead activities would need to include relevant information and financials about the overheads and resources concerned, and the financials would need to show costs and profits more like a fully developed profit and loss account, with cashflow projections, balance sheet, etc.) Where appropriate refer to your position regarding corporate ethics and social responsibility. While these aspects are not mechanisms within the plan, they are crucial reference points.
1.Define your market – sector(s) and segment(s) definitions
2.Quantify your market (overview only) – size, segmentation, relevant statistics, values, numbers (locations, people/users, etc) – make this relevant to you business
3.Explain your market(s) – sector trends, eg., growth, legislation, seasonality, PEST factors where relevant, refer to Ansoff matrix, show the strategic business drivers within sector and segments, purchasing mechanisms, processes, restrictions – what are the factors that determine customers’ priorities and needs – this is a logical place to refer to ethics and CSR (corporate social responsibility
4.Explain your existing business – your current business according to sector, products/services, quantities, values, distributor, etc.
5.Analyse your existing customer spread by customer type, values and products/services including major accounts (the ‘Pareto Principle’ or the ’80:20 rule’ often applies here, eg., 80% of your business comes from 20% of your customers)
6.Explain your products and services – refer to Boston matrix and especially your strategic propositions (what these propositions will do for your customers) including your USP’s and UPB’s (see sales training section and acronyms)
7.Explain you routes to market, gatekeepers, influencers and strategic partners – the other organizations/individuals you will work with to develop your market, including ‘what’s in it for them’, commissions, endorsements, accreditations, approvals, licenses, etc.
8.Case studies and track record – the credibility, evidence and proof that your propositions and strategic partnerships work
9.Competitor analysis, eg., SWOT analysis of your own business compared to SWOT analysis of each competitor
10.Sales/marketing/business plan (1 year min) showing sales and margins by product/service stream, mix, values, segment, ‘distributor’, etc, whatever is relevant, phased monthly, in as much detail as you need. This should be on a spreadsheet, with as many different sheets as necessary to quantify relevant inputs and outputs.
11.List your strategic actions (marketing campaigns, sales activities, advertising, etc) that will deliver the above, with costs and returns. This should be supported with a spreadsheet, showing cost and return on investment for each activity.
Tip: If the business plan concerns an existing activity, use the previous year’s sales/business analysis as the basis for the next year’s sales/business plan. Adapt as necessary according to your new strategic plans.
In the most simplest of the terms, these are instructions/guidelines for the preparation of a business plan.
The author of the guidelines has failed to follow his own advice to others. S/he does not practice what s/he teaches.
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