Auction Power Guide

We see it every year about this time, on forums and on group posts: “My eBay sales are so slow this summer. I’m really discouraged. What can I do?” Here are a few suggestions.

Remodel. Look at your listings and your store, if you have one, with a fresh eye. Think back to all of the advice you’ve heard but not taken and consider applying it. Try something different for a change. It couldn’t hurt and might just help. I’m talking about advice such as taking better pictures with better backgrounds or using more pictures; using excellent keywords and all 55 characters of every title; not centering the text in your descriptions; using a properly-sized font, not too big and not too little; using a font color that is easy to read; including well-written, non-threatening, professional-sounding shipping, payment, and return policies in your listings; or working on building your brand by standardizing colors and templates so people will recognize your listings in a crowd.

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