Auction Power Guide

There a several ways that you can send traffic to your website from eBay. Before using any of these ways, be sure to check eBay’s policy for changes so you do not violate their policy.

One way to obtain traffic to your website through eBay is by using graphics or images hosted on your server. There are many commercial and free services you can use. You can also upload your graphics or images to eBay’s servers. However, visibility from the search engines will be greatly increased by using your own servers. The search engines can follow the links in your eBay listing to your website. Some search engines will also display messages in their status bar as to where the images are being loaded from. For example it might say “Loading Image From http://www.ABCDEF.com” or “Waiting For http://www.ABCDEF.com”. This is great exposure for your website.

When you register your account with eBay, use an email address that is associated with your website. For example, if your website is “http://www.ABCDEF.com”, you could use “sales@www.ABCDEF.com” as the email address associated with your eBay account. You can list this email address in the text of your listing only if it is the same one you used to register your account. This is in addition to the “Ask The Seller A Question” link.

The user id associated with your eBay account can also be a great way to direct traffic to your website. Even though eBay policy does not allow you to use your website address as your eBay id or user name, you can use a form of the website address. If your website is “http://www.ABCDEF.com”, you could use ABCDEF as your eBay user name.

Probably, one of the best ways to drive traffic to your website or internet store from eBay is by using an About Me Page. While you cannot offer non-eBay listings or merchandise on the About Me page, you can add a link to your website or internet store. eBay’s policy states that you cannot have the same identical item in your auctions as you have on your website either at the same price or at a different price. You can also not link to trading sites or other auction sites, or offer merchandise or information not permitted on eBay, or a website that offers items from several sellers. What you may do is link to your own website or internet store where you have items to trade, sell or purchase. Again, used correctly, this is a great way to use eBay to drive traffic to your website or internet store.

Trying one of these methods is sure to help drive traffic to your website or internet store. Remember to following eBay’s policy. Read their policy very carefully and check on it periodically for changes. Ignorance of their policy is not an excuse eBay accepts. If you violate their policy repeatedly, you will be banned from eBay.

Loretta Miller
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