Posts Tagged ‘Perfume’

Studying Historical PPC Ad Trends to Optimize Your Seasonal Ad Campaigns

March 8th, 2013 No comments

Nowadays, a lot of online businesses rely heavily on certain seasons for increased sales volume. As of this writing, the month of September for most industries indicate a significant time for sales — it’s back-to-school in the US; it’s the early start of Halloween and Christmas preparation for Christian nations; it’s the beginning of vacation booking for some travel enthusiasts. If you are an online marketer that could benefit from such events, then you might just want to invest on the trend when the demand is in full bloom, because if you’re not prepared as a seasonal marketer, you will not reap the fruits of a demanding market during this buying season.

Research and well-tested ad campaign techniques are keys to handling seasonal activities in the online market. So when seasonal advertising time is approaching, you should be equipped with the knowledge of knowing the profitable keywords from related websites around a month before the season.

For example, you are planning to sell gift items this coming Christmas such as jewelry, clothes, perfume and toys. You should do a research of shopping sites, such as, Amazon and, and determine their high-paying keywords. Competitive intelligence tools such as can be a big help in this marketing pursuit. It can gather keywords of marketers in all types of industries and allow you to get good ideas on keyword advertising. You can also check its Time Machine feature, this KeywordSpy thing lets you look at keywords other advertisers have used in the past.

So based on our first example, you may look for Christmas-oriented sites in KeywordSpy Time Machine and check their November and December 2007 keywords and ad copies, then see for yourself the keyword advertising strategies which will be helpful in your own site campaign on December 2008.

In short, if your business has various high points throughout the year, try to review the past promotional and marketing campaigns of your industry so you can improve your next target season. I really suggest that you give the Time Machine a shot. This is the only keyword tool feature that I have seen giving months’ worth of advertising information. Would you believe, I found out through KeywordSpy Time Machine that divorce sites such as boost their advertising during months of February and March? Perhaps this can be credited to the fact that the Valentines madness is in the air during these months, and divorce sites are targeting the emotional spots of “attached people”, by subtly suggesting that they should prioritize their need for divorce to be with their “true love.” So, how is that for an advertising gold mine if you are in the “divorce industry”? You can simply copy the keywords and improve the ad copies of well-performing divorce sites in certain periods and months.

Whoever said that “moving forward” is the best thing to do in this world” is simply not always right especially in this case. Cause in the world of seasonal advertising, it is good to “look backwards” and review the good and bad in the past season, for you to cherry-pick and carry the good ones in the next.

The theory is the same when choosing your keyword and ad copies for your targeted seasons, learn from the sites that did well in the past and enhance what they’ve got. With this, we might just believe in the saying: “It’s always good to learn from the experts.”

Happy selling and have a fruitful season!

Zey Gutierrez

Ebay – My Lucky Rummage Sale Finds – May 31, 2012

July 8th, 2012 25 comments

Here are the items that I found at my favorite (and most of the time lucky), rummage sale.

You can check out my ebay store here…..

Thanks for watching!!

Duration : 0:14:28

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Profit, Stay Away! Give Me Tips to Stop Making Any!

February 15th, 2012 No comments

In the business world, there are so many products that can complement your product, if you look for them. You don’t want to do that because by finding a strategic business partner, you will increase your sales ratio. You don’t want profits; aligning with someone will increase the chance of their customers spilling over to your products, resulting in too many sales.

Perhaps one day a partner will come knocking at your door; you should look for ones that don’t have the same objective as you. An example of this is when you sell computer parts and the other partner sells perfume. This method is a sure win-win solution to decreasing profits. Normally when you form a partnership with a business owner, you will trade leads, share marketing information and sell package deals that benefit both sides. However, you don’t want any profit, so you want to make sure any deal resulting from the partnership will fail to incite customers’ interest.

Whatever you do, don’t brand your name and business. One of the best ways to gather traffic to your site is by writing articles and submitting them to e-zines or web sites for republishing. You don’t want to do this because it is free advertising that too many people will see. Once people start to recognize that you are indeed knowledgeable about your product, they will flock to your website for more information. Never do this as it will increase your sales too much. And god forbids, once people see your article and love it so much, they will post it on their own sites. Imagine the horror of the link to your site on dozens of websites without you even doing anything other than submitting an article. What an awful mess; you might actually make some profits. Noooooooooo!

Did you know eBay regularly pulls in millions of customers a day? Imagine the traffic if you decide to go and list (post) your product on eBay. Stop right there: you do not want to do this. It is a good thing I warned you ahead of time because otherwise you will might make a mistake and market on the eBay market.

Another option I have seen is people starting auctions on their websites. The types of auction they start are usually related to the theme of their site.

Don’t go and start any auction on your site, you might draw traffic from auctioneers and bidders. Remember, I gave you a warning. If you didn’t listen to me and did exactly what I told you not to do, you will generate sales.

Everybody talks about time management. Who cares! We don’t want to make any profits! Spend all your time playing games and procrastinating. Remember to not take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure. You don’t want any profits, so don’t spend any time on your business.

There are so many people who are successful. Isn’t it disgusting? Who would want to make all that money? However, we can use it to our benefit. Make sure you model the exact opposite of other successful businesses or people. What you can do in this case is to note some of the habits that have made them successful and do the exact opposite of what they do. You see, successful people can be useful in some way.

This has been proven over and over again. There is no use denying it: hype words work brilliantly in converting sales. In advertisement, using emotional words of love, security, relief, freedom, happiness, satisfaction, fun, shock, extraordinaire and so on, have the ability to make your customers act with their hearts rather then their mind. Unfortunately for you, the majority of people buy with their hearts rather than their mind and sales people play up to it. Well guess what, you don’t have to put up with this. Why is that? It’s because you are not looking for sales.

Trust me, if you do everything I have written, you have my guarantee that you won’t make any profits. Good luck, because we all hate profits here!!

Katie Fong