Auction Power Guide

eBay consultant Allison Hartsoe offers several tips to help sellers optimize sales on eBay. eBay Pulse displays popular keywords that should be included in product titles. The volume of products listed in eBay’s core auction area determines one’s sales growth potential. Don’t pay optional listing fees except for ‘gallery.’ Detailed Seller Ratings (DSRs) affect both search rankings and sales potential, so customer service must be primary.

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I get frequent emails from my newsletter readers wondering why their eBay auctions aren’t working.

You might have the most brilliant auction description page with a fantastic set of pictures offering a superb item at an incredible price for the help www.auction-entrepreneur-kit.com. But the page counter shows after seven days of your auction that it’s only been seen by 3 people. Has that happened to any of your auctions?

If it has, I always start at the same point. The auction title.

In 99% of cases, the reason for low viewing figures is that your auction title isn’t smart enough.

Here are a few facts. At the end of this small list you’ll understand the secret power of eBay auction titles:

a) 79 million times each day buyers use eBay’s search box to locate items in which they are interested.

b) eBay’s standard search system takes the search words keyed in, and compares them with the titles in its database of 10 million auctions. (Note it doesn’t compare them with sub-titles, or auction descriptions)

c) If an auction title doesn’t contain the words keyed into the search box, the auction won’t get returned in the search results list. And that’s another of the 79 million searches you’ve missed out on!

d) If an auction isn’t returned in a search list, it can’t be clicked on to have the auction description viewed.

So, the whole of eBay’s default search system relies on matching keywords with auction titles. And that’s the secret power of auction titles for the help www.mining-auction-gold.com. If your title contains words which buyers are searching upon, your auction will be returned time and again in search return lists.

Let’s say you want to create a new auction. Remember, your auction title has three functions:

1) To contain keywords. (Number one on this list for the reason you now know!)

2) To persuade buyers to click through to your auction description page

3) To convey what the item is

To decide on the keywords to use, you have to think like a buyer. What words would be used by a person interested in searching for an item like yours?

At this stage, just list them. Don’t put the words into a sentence yet. Spend as long as you like on this exercise. The more effective you are with this, the less likely you are to have one of those sleepy auctions that rarely gets a visitor.

Having listed as many keywords as you can think of, you have to decide which are the strongest. Remember, you only have 55 precious characters for your auction title.

Taking your best keywords, you now create your auction title. It’s not an English exam, so it doesn’t matter if it doesn’t scan like a sentence.

You can add a power word or two if you’ve space. By this I mean words like stunning, limited edition, unique, rare, new, one-off, exclusive, distinctive, dramatic etc. These are words which can influence buyers to click through to your auction description. They won’t be searched on by buyers, so use them sparingly. For the same reason, I don’t advocate the use of “clever” words like l@@k or w0w!

Finally, do the words in your title convey what the item is? If so, that’s it. You’ve created a powerful and compelling auction title. And your title will appear more often in search return lists. And, as you know, that’s the key!

If you can get your auction to appear more often in search return lists, more buyers will view your auction description page. The more people that visit your auction description page, the more likely you are to make a sale at an acceptable price.

Aadhar
http://www.articlesbase.com/internet-articles/what-is-the-secrets-power-of-an-ebay-auction-title-721966.html

Have you used the maximum number of characters allowed in your title/description of the item? Don’t run your words together, they need to be separate by spaces. The whole point is to make it easy for people to find your items – – ask around to see what your family or friends would use as keywords to describe your items.

Are you using all the verbiage you can in the name of your store (which can be all keywords)?

Check your pricing… comparison-shop on your higher-dollar items and see what similar items are going for. (Note: this is a great way to "test" your keywords and your titles/ descriptions!)

The successful eBay Stores I’ve seen are always posting a handful of auctions or "buy it now" items for a limited time, and these items drive traffic to their stores.

Be sure you’re cross-selling (inviting buyers of 1 items in your store to purchase additional items – – combined shipping does help!).

Hope that gives you several ideas for starters, best of luck!

Ebay has provided some amazing opportunities for many people to earn online. This widely popular auction site has become the primary destination for users who wish to purchase anything ranging from tangible products to digital items hence making eBay a website visited by millions of people every day. Because of the volume of transactions happening in its pages, eBay has also become a virtual market place where thousands, if not millions, of dollars exchange hands on a daily basis as well.

Do you want a piece of that big, big pie?

Then you must first have to establish an eBay store.

Now, this is not a strong recommendation. This article is not meant as a sales pitch for a membership with eBay, rather, it seeks to present the advantages and disadvantages of building your own eBay store. You must remember that eBay isn’t the only place where you could peddle your goods. It is a good place where you could sell your items, but there are other alternatives you could consider. Should you settle with eBay? Or should you explore the alternative options? Let’s study the matter more closely.

There are most certainly a lot of benefits that could be gained from establishing your own eBay store. Let’s take a look at them.

You’d be able to sell in a hotly visited environment. You’ll be able to expose your products to a wide array of prospects.

Once you have upgraded to a Featured Store, you’d be given $30 worth of PPC keywords per month. This means that your store would appear prominently in the results for the particular keywords that users will search for. Such would most certainly drive more traffic to your auctions.

A Featured Store would also deliver some advanced reports for your auctions. You could use the statistics delineated therein to improve the way you construct your sales pages, and the way you present your items for better efficiency in your future offers.

A Featured Store will also allow you more eBay pages, which would mean more exposure for your products. It’s still a numbers game. The more auctions you have running, the more earning opportunities you could capitalize on.

A Featured Store would allow you to reduce the size of the eBay banner appearing in your every auction. This would give you the chance to work on your page and bring the focus of your visitors to the items you will be selling.

Ebay provides a certain level of seller protection and dispute resolution for potential problems you might encounter with your buyers.

Though these are great advantages for your online business, please bear in mind that they do not come without cost. There are also other disadvantages that are attached to having your own eBay store.

Ebay stores don’t come free. A basic store setup would cost $15.95 per month. A Featured Store status would cost an even higher $49.95 per month. And the king of all kings, an Anchor Store, would require you to spend an onerous $499.95 per month.

Having your own eBay store would pressure you to perform well when it comes to your sales. Though some may consider this as a benefit since such will motivate the seller to plan his course of action, the dangers will be experienced when you fail to earn enough profit to cover the cost of your subscription.

People go to eBay expecting the best deals in the online market. You have to compete at this level, otherwise, the moment people would see the going rate for your auction, they’d immediately hop to the next item up for sale.

You’d be bound by eBay’s selling policies. You cannot go around some of these restrictive policies, otherwise, you account can get suspended, or worse, terminated.

Establishing an eBay store is a solid choice for a business model. But you have to determine your goals as well as your marketing plan. Would an eBay store help you accomplish them? Or would selling your own goods in your own website, or through some affiliate automation program be better for your online business?

The choice is yours.

Of course, it’s impossible to put everything about ebay into just one article. But you can’t deny that you’ve just added to your understanding about ebay, and that’s time well spent.

William Rodgers
http://www.articlesbase.com/ecommerce-articles/the-pros-and-cons-in-establishing-an-ebay-store-79807.html