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The MOST TRAGIC Mistake a New Marketer Almost ALWAYS Makes

February 15th, 2012 No comments

Copyright 2005 Richard Meredith

So… you’re a new marketer, and you want to make extra money or
even perhaps a great living! One of the first things you do is
join an affiliate program or downline club of some sort. Or
maybe even you are trying your hand at Ebay or another auction
service by marketing some nicely profitable product. Now, once
you have some sort of online business vehicle, your mind must
gravitate to exactly what kind of advertising to generate sales
or memberships.

Online business is an awful lot like regular advertising. What
draws you to a business in your home town? Coupons? Specials?
Give-aways? A personal recommendation from a friend or trusted
associate?

Oh yes- and here is a little secret that is often not known or
ignored:

When it comes to building any kind of business online you do the
same thing! Give away a free report, an informative ebook, a
trial software, an online course, or maybe a subscription to a
free newsletter or ezine. This is just simply the way it is done
with online business, period. But here is the most critical
part… you MUST capture the name and email address FIRST before
you give access to it!

It is widely known by all of the top marketers online that your
PRIMARY task to be successful is to compile a list of people
(prospective customers) that are interested in the type of thing
you are giving away! This is so easy to do with an
autoresponder. They just fill a form, and they are automatically
added to your list, and then are redirected to your download
page or membership site.

Then the next task is to automatically send a series of messages
with that autoresponder that tell more about the reasons why
your product or products (or membership program) are BENEFICIAL
to them! WHY? Because it is infinitely better to contact a
prospect several times rather than only once. It is a proven
fact that most people will NOT buy from you or join your program
until they have been approached at least 5 to 7 times. This is
done as I said, automatically, on a timed basis slowly tapering
off until it is a slow drip of messages until they buy or join-
or unsubscribe from your list. And when you run special
promotions of any kind, a feature of the best autoresponders
allows you to broadcast to your entire list any time you want.
This is how many marketers can make huge amounts of money and
sales ON DEMAND- whenever and as often as they like!

Details about which autoresponders are best, and the techniques
of developing a list and how often to mail to that list are
subjects that deserve more time and attention than can be given
here… but suffice it to say that if YOU are not FIRST
developing a list, and then marketing to your list AFTERWARDS-
you’re just missing the boat!

Pure and simple!

So if you are advertising an affiliate link, or your products’
sale page… or anything other than your free subscription,
report, ebook, or course- it can indeed be the most tragic
mistake you can make in your online business strategy!

If this is you, pull back and regroup, and completely re-think
your marketing strategy now before you lose too much time,
money, energy, or motivation.

And remember… BUILD your LIST!

Richard Meredith
http://www.articlesbase.com/ecommerce-articles/the-most-tragic-mistake-a-new-marketer-almost-always-makes-1097.html