Posts Tagged ‘Conversions’

Relationship of Internet Marketing With Dummies!

March 5th, 2013 No comments

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There are many people every day jumping into the online world. With more and more people using the internet the floodgates of internet users are opening wider everyday. But how, as a home business owner, can you expect to compete with the “big dogs” of the internet and dip your cup into the profits as well?

There are a ton of tips and tricks that people will tell you are the “best” way to advertise your home business??. But do them incorrectly or choose the wrong methods and all you’ll really end up doing is increasing your frustration, not your traffic or your sales.

I remember back when I started my first business (not online) it seemed like almost everyday someone was willing to offer me a great deal to advertise my business. For more details visit towww. course with all these different resources out there some of them had to be more effective than others. The only problem was ???. HOW Do I Tell Which Ones? I had limited resources and certainly couldn’t afford to give them all a try, unless I just wanted to cross my fingers and hope they worked so I wouldn’t go out of business!

Thankfully, today’s online world provides home business owners with a variety of different marketing techniques, and each can be as profitable as the next. As a business owner you simply have to decide what you are willing to invest in your business, and which will have the best return on your investment

Let’s run through a few of the most popular types.

Paid Banner (CPM + CPC) and Paid Text-

Banner ads you can pay for as CPC(cost per click) or CPM(cost per every thousand times banner is displayed) usually placed in a high traffic area on a site that causes visitors of that site to see it and visit your site.

Paid Text advertising is similar only the ad is in the form of a text link usually off to the sides (or at the top in search engines like Yahoo! And Google) For more details visit to you are going to use this kind of advertising make sure you pick the sites you place your ads on carefully (popular sites will be expensive but you should get more clicks and smaller sites will be cheaper, but often with little or no results)

E-mail lists –

Programs or services that will get your link out to many different internet users. These can be good if you have a very widely used type of product. The negative to these lists is that with new e-mail features often these types of messages get marked as spam and are disregarded by the intended recipient.

Free Traffic Generators –

Traffic generators like Traffic Swarm can be a great way of just getting people to go to your site. There are some that you can pay for that will guarantee you a certain number of visitors for a set price. Problem is that most of the people that are now visiting your site aren’t really interested in your product or service. You might get one or two sales from extremely impulsive buyers but the rest only visit to earn credits or something of the sort from the home site. If you’re going to rely on this type of advertising make sure your visitor/buyer ratio is already high for your site.

Link Exchange –

This is by far the best way of driving quality traffic to your site?? If you do it right! Before you even THINK about trying to exchange links with other sites there’s a few things you should know?

1. Download the Google toolbar – This way you will be able to tell the page rank of any pages you want to exchange links with (higher the PR the higher in the search ranking which means more traffic)

2. Exchange links with only pages of PR 4 or higher. It will help your page more by having a few PR4+ pages linking to you than 10000 pages with no page rank.

3. Build your content FIRST! Don’t expect E-Bay to display your link just because you asked them nicely! Webmasters want to know they are linking to a quality site with a good amount of substance. Focus on building your site before you ask people to link to it.

4. Try to exchange links with other sites that have the same key words as yours. Ie: There’s no reason to exchange links with a flower web site if you sell telephone service

The only thing this type of advertising will cost you is a little effort. The greatest part of it is that the people that visit your site are people that are actually interested in your product or service, not just people stopping by to earn credits?? And you don’t pay a cent. There are many books and sites on the web that can give you more details on how to effectively exchange links to your benefit.

Hopefully these tips have helped you narrow down the best type of advertising for your site. The one thing that hasn’t changed in the transition from regular to internet marketing is that you never really know what will work best for you until you try. Don’t be afraid to get your feet wet and see what you like!


Is there a way to drive web traffic to your eBay listing through Adwords etc?

January 17th, 2013 6 comments

Given the average cost (in volume) of eBay is about 18% of gross (considering an average sell through rate of 50% on your listings), I don’t think adding another 15-20% in Adwords PPC is the way to go.

I’ve had the most success targeting eBay users right on eBay versus going off site. Have you tried the eBay Keywords program? Its currently managed by AdMarketplace - The average cost-per-click tends to be lower and it is extremely more targeted than Adwords thereby leading to more conversions.

I did some additional research and discovered that the eBay Keywords system is no longer active (spoke directly to eBay about this). Admarketplace is still likely a good place to get started on PPC.

Are you including anything in your shipments? It is much easier to get business from an existing client base than to land a new client. Maybe a coupon for reduced shipping or something (considering its an eBay store).

Depending on your type of product, there may be some Search Engine Optimization (SEO) techniques you can employ. This can range from articles to microsites about your products. If you are the manufacturer of the product, you have a lot of options in this arena.

Another route, again dependent on your type of product, is to work with Amazon and few of the other resellers out there. I have a friend who was doing about $5M a year on eBay and he has moved nearly 50% of his volume over to Amazon in the last year.

If you are going the route of considering different outlets and your monthly sales are greater than $10K, you should probably consider Channel Advisor – – These guys allow you to sell on multiple eBay channels as well as Amazon and some of the other engines from a single interface.

Finally, and not least, you should have your own eStore outside of the eBay fees. This becomes more apparent as your sales volume increases and you build a return business. I’ve always advised that eBay should be considered a marketing vehicle. You should make every effort to get folks over to a site where you can enjoy the reduced cost of repeat sales versus being hit with new acquisition costs each time you sell something. My company deploys Product Cart and MIVA. Both are good systems and can be setup and hosted fairly inexpensively. Channel Advisor has a cart with their system as well.

Hope that helps!

How To Create Winning eBay Auction Titles

May 16th, 2012 No comments

It’s probably fair to say that one of the key reasons why many auctions end unsuccessfully on eBay is because people have got their auction title WRONG.

With the eBay marketplace becoming ever more over-crowded, it’s now increasingly more important to create auction titles that work. You really do need to stand out from your rival eBay sellers.

So what does an auction title need to do?

It’s most important job is to get people to click onto your auction. You can have the most amazing bargain in the world, or an absolutely fantastic and compelling advert, but if people never get that far then you’ll never make sales. The first step in the buying process is for people to click onto your auctions.

So how do I create a “winning” title?

The tips below are what I’ve learned as an eBay seller over the past few years. I’ve tried many different strategies and ideas, and these are the ones that work. They bring in the buyers time and time again.


Create mystery.

A relatively unknown ‘secret’ is to create mystery around your auction or product. This intrigues people, and ultimately results in more people clicking onto your auction.

Let’s say you’re trying to sell an ebook called “Profits from Adwords” that contains information on how to create an income through ads on Google. Instead of using a traditional title like “Profits from Adwords eBook: the secrets to success,” trying using a title such as “Make a Great Income from Writing Three Lines of Text.” You’re not revealing exactly what the product is you’re trying to sell, rather what the product can do for the buyer. Another example may be with relaxation oils. Try a title such as “The Most RELAXING Thing I’ve Ever Tried.”

Once you think of a few catchy titles you can test them out if you happen to have multiple identical items. See which title sells the best when all other aspects of the listing are kept equal. These little experiments can drastically improve your sales conversions once you learn how to test properly.

People may feel more compelled to click on your auction with a catchy title like the ones mentioned above, but of course it does have its disadvantages, and it may not be the correct strategy for every product. After all, it’s pretty hard to create excitement and mystery around a pack of envelopes for example! It also slightly contradicts one of my rules below… but it CAN and DOES work if it’s the right product.

Use capital letters

This is a MUST in an eBay auction title – Start Each Word In Your Title With A Capital Letter Like This. It makes your title stand out from people who don’t, and can actually be more effective than using paid eBay options such as a bold title. You can also try putting certain key words in full capitals to draw attention to a unique selling point or a particularly attractive feature. If the item you’re selling is brand new then draw attention to this fact in your title.

Make sure you include as many keywords as possible

Most people find items on eBay by using the search facility, therefore it’s important that you include words in your title that people are likely to be searching for. People that write titles which are just too plain will lose out on sales. This tip seems like an obvious one, but you would be shocked at how many people don’t optimize their titles with proper keyword use!

Spell accurately

Spelling mistakes don’t show up in search results. If I search for “Playstation” and your auction title has it listed as “Playstataion” then I won’t find your item. Most people don’t make spelling mistakes purposely, that’s why they’re called mistakes. If you notice that you did make a mistake after you’ve already listed your item you may still be able to go back and correct it if you do so prior to any bids being placed. One misspelled keyword can ruin all your hard work!

Be descriptive

If you’re selling a new item, make sure you point that out in your title. If your item is in excellent condition, again make sure you say so. Try to be creative as well, look at your auction title as a buyer would.

Example, instead of saying “Pair Of Computer Speakers Used Condition Work Great”… try “Pair Of Computer Speakers w/ Manual Included Like New.”


Use paid options sparingly. eBay offers all kinds of options that are designed to increase clicks on your auctions, such as Bold and Highlight, but I’ve usually found that these don’t have a large enough impact on auction visitor numbers to justify the cost. It may well depend on what you’re selling, but I firmly believe that good wording is much more important. You can’t always buy success on eBay.


1.) Create mystery and excitement
2.) Use capital letters
3.) Include keywords
4.) Spell accurately
5.) Be descriptive
6.) Use paid options sparingly

Chris Vendilli