Posts Tagged ‘Browsers’

How to Turn Ebay ® Browsers Into Buyers: a Call to Action

February 17th, 2013 No comments

During my time as an eBay ® consultant , people have asked me many questions. Often, people ask questions that are contrary to the success of their business, and it’s my job to redirect their thoughts in a more appropriate direction.

Consider the following question: “I have all of my items listed and I’m not getting as many bids as I’d expected, should I lower my pricing?”

I cringe when I hear this question, yet I understand why people ask it. It’s logical that, if something isn’t selling, it must be too expensive, right? Wrong!

There are several answers to this question, none of which are to lower the price. Today, I’m going to address a key factor that anyone can implement to increase their sales––a call to action in their item description.

What is a call to action?

A call to action is a very simple word or phrase that tells your “browser” what they should do next. This may seem obvious, but one of the biggest mistakes you can make as an eBay seller is to sit back and “hope” that your browser will become a buyer.

It is important to put aside your need to be subtle in your ads. Instead, come right out and tell your potential customer what they should do next. You can use words or phrases such as the following:

*Bid Now and Save Money

*Bid Now, Don’t Miss Out on This Incredible Deal

*Buy Now, Before the Price Gets Too High

*Bid Now, Quantities Are Limited and Moving Fast

*This Is a Hard-to-Find Item, Bid While It’s Still Here

You get the idea. Your product may have a special element, which will make this part easy. But, even if your product isn’t unique, you can still come up with an effective call to action.

Increase your sales immediately.

Using a call to action is not something new and it is more than just an idea. This method of selling has been repeatedly tested over time. Experts report that you will increase your sales by 80% simply by telling your browsers what to do next.

Bonus Tip.

Remember, you also have the option of giving potential customers more than one call to action. For example, assume that you have an eBay ® business selling collectible trains and you get a visitor who is looking for one particular item. This browser comes to one of your listings and sees that it isn’t the one they’re seeking. Because your “buy now” call to action might not work here, you’ve lost this person as a customer, right? Wrong again.

You have two things you can do at this point. The first is pretty well known and practiced, which is to direct the potential customer to a complete list of related items. Provide a call to action, such as, “If this item isn’t what you’re looking for, please click here (link to your entire list of auctions on eBay ® ) to see all of my train-related listings.”

The second, and my favorite, is to invite potential customers to sign up for free information. Provide a call to action, such as, Click Here

to visit my About Me page and discover how to receive free, weekly tips about buying collectible trains on eBay without getting scammed.” Collecting names of those who are in the market for your type of product is absolutely priceless.

sebastian foss

Obtain Life-long Customers From Ebay

February 8th, 2012 No comments

One concept I try hard to communicate to each of my members is the overall power of eBay ® and how we can use eBay ® not only as a way to make sales but also as a way to obtain life-long customers.

You can make very good money by simply listing and selling on eBay ®, given you’ve got the right product and you’re using the right methods. However, you can make an absurd income on eBay ® if you use them as not only a “store” but also as a marketing tool.

How do you do this?

It’s as simple as creating a newsletter you can offer along with your eBay ® listings.

In this article I’m going to briefly cover how you can use a newsletter to do the following:Turn Your eBay Browsers Into Customers

Turn eBay Customers Into Life-Long Customers

This article will be a two part lesson. Watch for my next article (lesson) covering the basics of creating an effective newsletter. It can be very simple to create a newsletter following a few easy steps!

1.Turn Your eBay Browsers Into Customers

Remember that although your initial goal is to turn your eBay ® “browsers” into buyers, you can’t stop there. Many eBay ® sellers assume if they don’t have something the “browser” is looking for, then they aren’t going to sell anything to that person at all. But, that is far from the truth.

You’ve already overcome the most difficult part, which is getting the “browser” to your listings. The important part is to make sure each visit counts. You have to make sure that once you get a visitor to one of your listings, they don’t leave until you have tried everything possible to get their contact information such as name and email, to try and convert them to a future customer.

Let’s say you sell home décor products and someone visits your listings while looking for a particular window treatment. The visitor views the auction they were led to and also visits your “other listed items.” This particular visitor doesn’t find what the item he/she is looking for. So, he/she leaves your auctions and you never have the chance to do business with this person, right? Wrong!

It would be very simple to invite each visitor to your About Me page, with something like, “Click here to visit my About Me page and receive free, weekly tips to help you redecorate your home like a professional designer for half the cost.”

Once the visitor reaches your About Me page, you can provide them with simple instructions on how they can receive your weekly newsletter for free to get the tips they are looking for.

Sounds easy doesn’t it?

It is and, in just minutes, you can have this set up and will be collecting valuable names and email addresses.

2. Turning eBay Customers Into Life-Long Customers

This is so easy, but SO overlooked in the eBay ® industry. If eBay ® is your business, than you have to treat it as such. Like any “typical” business, you try to do your best in every aspect of the sale to ensure your customer will return. However, online it is so easy to get lost in the shuffle.

Once you pick up a customer, you need to be sure to stay in contact with that customer so there is no doubt in your mind that, if they return to eBay ® to purchase something, they will come to you first.

There are auction programs such as Vendio that offer great customer management software. You can easily include a “join my mailing list” link to all of your post-sale emails. Remember, once you sell to an eBay customer, they are your customer so you’re allowed to email them off eBay ®.

You want to present them with an offer such as, “Join my monthly newsletter and receive updates on my product line including notification of newly listed items, and member discounts.”

Doing this allows you to stay in touch with your past customers to keep you fresh in their minds. And it also gives you the opportunity to invite them to your auction listings on a regular basis. But, remember you have to treat your customers well. You have to provide them with good offers so they appreciate you and want to return.

Whether you obtain the names and emails of those who are visiting your auctions, or those who have bought from you, collecting the information of those who are in the market for your type of product is absolutely priceless.

If they are on eBay ® to purchase a product “like” the products you offer, they are more than likely going to purchase this type of product again in the near future. If you offer them sound information and special discounts, as well as keep in touch with them, chances are they will come to you first for their next purchase.

sebastian foss