Auction Power Guide

I get frequent emails from my newsletter readers wondering why their eBay auctions aren’t working.

You might have the most brilliant auction description page with a fantastic set of pictures offering a superb item at an incredible price for the help www.auction-entrepreneur-kit.com. But the page counter shows after seven days of your auction that it’s only been seen by 3 people. Has that happened to any of your auctions?

If it has, I always start at the same point. The auction title.

In 99% of cases, the reason for low viewing figures is that your auction title isn’t smart enough.

Here are a few facts. At the end of this small list you’ll understand the secret power of eBay auction titles:

a) 79 million times each day buyers use eBay’s search box to locate items in which they are interested.

b) eBay’s standard search system takes the search words keyed in, and compares them with the titles in its database of 10 million auctions. (Note it doesn’t compare them with sub-titles, or auction descriptions)

c) If an auction title doesn’t contain the words keyed into the search box, the auction won’t get returned in the search results list. And that’s another of the 79 million searches you’ve missed out on!

d) If an auction isn’t returned in a search list, it can’t be clicked on to have the auction description viewed.

So, the whole of eBay’s default search system relies on matching keywords with auction titles. And that’s the secret power of auction titles for the help www.mining-auction-gold.com. If your title contains words which buyers are searching upon, your auction will be returned time and again in search return lists.

Let’s say you want to create a new auction. Remember, your auction title has three functions:

1) To contain keywords. (Number one on this list for the reason you now know!)

2) To persuade buyers to click through to your auction description page

3) To convey what the item is

To decide on the keywords to use, you have to think like a buyer. What words would be used by a person interested in searching for an item like yours?

At this stage, just list them. Don’t put the words into a sentence yet. Spend as long as you like on this exercise. The more effective you are with this, the less likely you are to have one of those sleepy auctions that rarely gets a visitor.

Having listed as many keywords as you can think of, you have to decide which are the strongest. Remember, you only have 55 precious characters for your auction title.

Taking your best keywords, you now create your auction title. It’s not an English exam, so it doesn’t matter if it doesn’t scan like a sentence.

You can add a power word or two if you’ve space. By this I mean words like stunning, limited edition, unique, rare, new, one-off, exclusive, distinctive, dramatic etc. These are words which can influence buyers to click through to your auction description. They won’t be searched on by buyers, so use them sparingly. For the same reason, I don’t advocate the use of “clever” words like l@@k or w0w!

Finally, do the words in your title convey what the item is? If so, that’s it. You’ve created a powerful and compelling auction title. And your title will appear more often in search return lists. And, as you know, that’s the key!

If you can get your auction to appear more often in search return lists, more buyers will view your auction description page. The more people that visit your auction description page, the more likely you are to make a sale at an acceptable price.

Aadhar
http://www.articlesbase.com/internet-articles/what-is-the-secrets-power-of-an-ebay-auction-title-721966.html

Do you know the phrase “A Call To Action”? Well, using “A Call To Action” on your eBay Auction could help increase your sales almost immediately. As outlined in my book “eBay Marketing Wholesale SourcePak” having the right product, at the right price is crucial. But, what else can you do to entice those eBay surfers to become a bidder? Here is one key factor anyone can implement on their auctions to help increase their sales – it’s called ” A Call To Action!”

Some of you may be asking “What is “A Call To Action?” Well it’s a simple phrase that you would add to your auction description. This phrase should tell your potential bidder what they should do next. I know what your thinking, “Don’t they know what to do next?” But really, you do need to tell people what it is you expect them to do. You can not depend on or assume that an auction surfer is automatically going to become a bidder without telling him/her what you want them to do. You need to come right out and tell them to buy. And why they should buy. Here are some examples of phrases you could use to entice that potential bidder to take action now and make a bid.

– Bid Now! Save Money!

– Buy Now and Save on Shipping!

– Bid Now! Don’t Miss This Incredible Deal!

– Buy Now! Quantities are Limited!

– Bid Now! One Of A Kind!

– Bid Now! Collectors Item!

You get the idea. If you have what that surfer is looking for any of the above phrases will entice him/her to make a bid now. And this method is not something new. Retail stores have been using this for years. You know any of the big sales where the advertisement says something like “And don’t wait, Quantities are Limited!” This method is time tested. Some experts report you can increase your sales by 50% simply by telling those who are just surfing your auction page what you want them to do.

You can also use more then one call to action. And use them for different reasons in your auction. Say you use one of the above. Bid Now! One of a Kind! But what if this surfer is not interested in this item for auction. Well, don’t let him/her leave without inviting him/her to view your other auctions. Say something like “If you don’t see what you are looking for here – please visit my other auctions” and create a link to your other auctions, possibly your “me page” which lists all the auctions you have running.

Try this method on your next auction.

Happy Selling!

by: Joe Clare

For more Tips on How To Make Money on eBay visit

AuctionBucket.com

Samuel Miller
http://www.articlesbase.com/business-opportunities-articles/how-to-convert-ebay-surfers-into-bidders-111532.html

Recently a guy has been outselling my (same)software 10-1 on ebay and i don’t know what i’m doing wrong in my listing(i have the same feedback score and no negatives. I’m planning to change the auction description around so it looks similiar to his, can someone help me change this passage around, i don’t want to copy him but something similiar and will attract buyers is what i want
http://cgi.ebay.com.au/Nero-8-1-1-1-DVD-CD-Burning-Backup-Software-USB_W0QQitemZ290241411770QQihZ019QQcategoryZ105879QQssPageNameZWDVWQQrdZ1QQcmdZViewItem
BUY NOW! GET IT Lightning FAST & CHEAPER!

Some excellent advice already.

Key words may drive additional traffic when searching. Review the other sellers listing, including hidden text and then adjust yours accordingly.