Auction Power Guide

If anyone can help me with this, I would appreciate it. Thank you.

Hi there,

It’s quite easy to set up the store it’s self, you just need to design the website around some shopping cart software so that people can purchase online. If you didn’t want to do this yourself you could outsource it and get someone at Elance to do it for you.

The hard part is then getting traffic to it. The best way we found with our online store was that we started by selling on ebay and building up a name for ourselves on there while we slowly built up the traffic and sales to the website shop. I’d also highly recommend using Google adwords to drive specific traffic there. Adwords works really well but does also take some time to perfect and maintain.

We actually now use some software that holds a database and we just put the description and photo’s in once and then it lists it both on eBay and the website.

Just remember to build it up can be a slow process so don’t get dishearted if the sales come slowly at first, just keep working hard and you’ll get there.

Also if your spending alot of time online you might want to look at a "pay to surf" site like AGLOCO that will give you some extra income for being online.

I hope this helps you out.

Cheers, ToNy!
"Success.Trail"

P.S. you might also want to do some clever off line marketing for the site….. my first idea was giving away free bookmarks with the site name and details on at the library’s.

P.P.S if you want to stand out from the competition i’d recommend you get super fast shipping…. there’s nothing better than ordering online 1 day and getting it 1 or 2 days later. I always buy again from those sites.

P.P.P.S You will also need to set yourself apart from the competition like amazon and have a point of difference that you can market. Maybe you should look at setting up smaller niche book stores. e.g. 1 site for cook books, 1 site for gardening books
This way they are normally better to optimize in the search engines like Google and easier to start up because your not trying to do everything to start with. You could also offer a range of E-Books on there to download for a certain price.