Auction Power Guide

Auctions on eBay are inherently boring, with nothing more than black text on a white background, and maybe a few photographs of the item in question. Sellers can get lost in a sea of boring auctions, as buyers skip from item to item with nothing really sticking out in their mind. For stay-at-home moms running their own home business from eBay, using HTML is a cheap and easy way to give their auctions a little burst of life.

HTML stands for hypertext markup language, which is the “language” of the internet. Every single website you visit using HTML to work. There are many different things you can do with HTML, and additional languages that work in conjunction with HTML to make some presentations that really pop online. HTML in and of itself, however, is not hard to learn. There are a few basic tags that you can use over and over again to spice up your auction pages, and it won’t cost you but a few minutes of your time to do it.

The best way to learn basic HTML is by surfing the web. Thousands of websites online offer free tutorials on the basics of HTML. Find one that focuses strictly on HTML for eBay, and you’ll find everything you need to know about working with HTML on eBay. Basic tags, like bold and italic, can help you build a better auction. You can also find codes for changing font and background colors, adding in your own images, and creating links so that buyers can e-mail you directly from your auction, or visit your website.

If you want to do more with your auction than what HTML offers, then the next step is to do some research on CSS. CSS stands for cascading style sheets, and gives you more control over the look of your auction. CSS isn’t much harder to learn than HTML, but it lets you change your link behavior, scrollbar, cursor, and even add a background image to your auction. Be sure to adhere to the rules of eBay, however; CSS generally applies styles to the entire webpage, and eBay requires than any style changes made may only apply to your auction.

Once you have gotten a grasp for the basics of HTML and CSS, you can go as far as making your own auction templates. Design an auction template that you would like to use for all of your auctions, and then you can simply copy and paste your auction information into the template every time you list a new item. This can save you time, and give your auctions a more uniform and professional look.

If you are having trouble working out the kinks with your auction’s template, you can always visit eBay’s forums, right on their website. There is a section dedicated entirely to helping sellers set up their own customized auction templates, and they are more than willing to help you figure out what you’re trying to do, for free. As you work with HTML more and learn how to appropriately apply it, you’ll soon become a master of it yourself, and then you may find yourself helping others who are just starting out as well.

Vickie Sayce