How do auction houses make their auctioned items known to bidders before the auction takes place?

What are their advertising methods? How long before their Auction starts do they start advertising?

Thanks in advance.

Some advertise on national and local papers.
Print brochures and snail mail to prospects.
They also have some links with estate agents to widen their audience.

Technorati Tags: Advertising Methods, Auction Houses, Audience, Bidders, Brochures, Estate Agents, Local Papers, Prospects, Snail Mail, Thanks In Advance

Tagged as: Advertising Methods, Auction Houses, Audience, Bidders, Brochures, Estate Agents, Local Papers, Prospects, Snail Mail, Thanks In Advance